women in advertising

Agents of influence : Women in Advertising

 

Women are no longer stuck handling the “relationship” jobs in advertising firms. Now they’re increasingly running the show.

They used to be rare, but these days the women running Australian advertising agencies almost make a quorum. They are talented, feisty and outspoken, just like their male peers.

But unlike the blokes, they have often had to negotiate a delicate balance between household and caring duties, demanding jobs and a business environment where senior women were few and far between.

Not that long ago the only senior women in agencies were concentrated in account service or media and were clustered below the top ranks. It has taken time for that to change – and, according to several of these women, Australia still lags well behind the rest of the world.

The number of women in senior management roles in agencies increased from 19 per cent in 2004 to 26 per cent last year, according to a survey by the Advertising Federation of Australia (AFA). A mentoring scheme for women in the sector may well have helped boost the figures, says the AFA’s executive director, Lesley Brydon.

Source : Financial Review BOSS magazine May2006, By Catherine Fox, http://www.afrboss.com.au/magarticle.asp?doc_id=25730&rgid=2&listed_months=0